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Athleta

BRAND DESIGN
ART DIRECTION

Positioning

02

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GRAPHIC DESIGN AKOUA SMITH
BRAND POSITIONING + LANGUAGE ALEX HOPSON, LISA LUNDY

COLLABORATORS

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SELECT WORK

MESSAGE BRAND DESIGN

MESSAGE
BRAND DESIGN

LOVESEEN BRAND DESIGN

LOVESEEN
BRAND DESIGN

WESTHOLME BRAND DESIGN

WESTHOLME
BRAND DESIGN

ATHLETA WELLNESS POSITIONING

ATHLETA
WELLNESS POSITIONING

ALEX MILL BRAND RELAUNCH

ALEX MILL
BRAND RELAUNCH

J.CREW Men's Denim: Designed in New York CAMPAIGN

J.CREW Men's Denim: Designed in New York
CAMPAIGN

CHAVA IDENITY DESIGN

CHAVA
IDENITY DESIGN

ALEX MILL ART DIRECTION GALLERY

ALEX MILL
ART DIRECTION GALLERY

J.CREW x New Balance CAMPAIGN

J.CREW x New Balance
CAMPAIGN

P'JIMMIES Alex Mill + Jimmy Fallon CAMPAIGN

P'JIMMIES Alex Mill + Jimmy Fallon
CAMPAIGN

J.CREW Printed Objects DESIGN DIRECTION GALLERY

J.CREW Printed Objects
DESIGN DIRECTION GALLERY

SWEETGREEN ART DIRECTION GALLERY

SWEETGREEN
ART DIRECTION GALLERY

J.Crew on Film CONTENT MARKETING

J.Crew on Film
CONTENT MARKETING

J.CREW London, Hong Kong, Paris & Willamsburg CREATIVE MARKETING

J.CREW London, Hong Kong, Paris & Willamsburg
CREATIVE MARKETING