Collaborated with first-time founder Meghan Higney to sharpen, enhance, and illustrate her vision. Brand creation included: brand name, brand positioning & language, identity, including brand marks, graphic system, and packaging.
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BRAND NAME
BRAND DESIGN
BRAND POSITIONING
BRAND BOOK
PRODUCT DESIGN DIRECTION
Brand Book
01
Brand Design
02
Product Design
03
The trust developed during this process led to a role design directing the unique product line with hands-on work with product designers, manufacturers, tech pack, materials selection and product line definition.
Portugal production meetings
Product design
Launch of website
COLLABORATORSIDENTITY + GRAPHIC DESIGN AKOUA SMITH
BRAND POSITIONING + LANGUAGE ALEX HOPSON
BRAND POSITIONING + STRATEGY SARAH WILSON AMADI
FOOTWEAR PRODUCTION KRISTINA KURCINKA
FOOTWEAR TECH PACK DANNY PETER
SELECT WORK
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BRAND DESIGN
Loveseen
BRAND DESIGN
Westholme
BRAND DESIGN
Chava Studio
IDENTITY DESIGN
Alex Mill
ART DIRECTION
• GALLERY
J.Crew
Designed in New York
CAMPAIGN
Sweetgreen
ART DIRECTION
• GALLERY
J.Crew
International
RETAIL MARKETING
P'Jimmies by Alex Mill
CAMPAIGN
J.Crew x New Balance
CAMPAIGN