Jimmy Fallon likes to invent things. Jokes, characters, songs and hit shows, undoubtedly— but everyday items too. Alex Mill fulfilled Jimmy’s idea for “Pajamas with tons of pockets to wear all day.” And wear them all day we did, on a 2-day location still and video shoot. Featuring cameos by the entire Fallon fam, creating assets for print, web, social and even cameos on The Tonight Show. With net proceeds benefitting Feeding America.