A new vision in the lash category created by Jenna Lyons and Troi Ollivierre. The project began with identity & logo design, the design of reduced plastic packaging (a first for the category), photo and video art direction of 23 unique faces to launch the brand.
Loveseen
BRAND DESIGN
IDENTITY DESIGN
PACKAGING DESIGN
ART DIRECTION
Identity
01
Wordmark and logo marks
Palette
Color Interaction
Typography
Package Design
02
Designed and developed with the goal to remove as much plastic as possible. The use of sugarcane bagasse for the lash tray marked a category first.
Imagery & Campaign
03
Website
04
COLLABORATORSFOUNDER + CREATIVE DIRECTOR JENNA LYONS
CO-FOUNDER + MAKEUP ARTIST TROI OLLIVIERRE
CREATIVE DIRECTOR + STYLIST SARAH CLARY
MAKEUP ARTISTS IRIS, SUMMER
PHOTO MEI TAO, JACK O’CONNER, HEATHER HAZZAN
PRODUCTION TRP PRODUCTIONS
PACKAGING DESIGN DANIEL CHAE
WEBSITE DESIGN ANIA ET LUCIE
Message
BRAND DESIGN
Loveseen
BRAND DESIGN
Westholme
BRAND DESIGN
Chava Studio
IDENTITY DESIGN
Alex Mill
ART DIRECTION
• GALLERY
J.Crew
Designed in New York
CAMPAIGN
Sweetgreen
ART DIRECTION
• GALLERY
J.Crew
International
RETAIL MARKETING
P'Jimmies by Alex Mill
CAMPAIGN
J.Crew x New Balance
CAMPAIGN