Introduced J.Crew internationally, with a goal of communicating our cultural sense by embracing locale-specific experiential invitations, events and concepts for each of the new flagships in London, Hong Kong, Paris and Brooklyn (which can seem like another country).
J.Crew International
CREATIVE MARKETING
London
01
Premier Men's Shop Logo Set
Hoarding at 38 Lambs ahead of opening was home to 38 lambs illustrated by Hugo Guinness
Unique logo set for an idiosyncratic brand presence
Coasters & Hanging store Sign
London opening reveal
Hong Kong
02
Hong Kong "Ding Ding" wrapped with a greeting
Meeting, greeting and styling local tastemakers
Invites to activation included a custom Mah Jong set
J.Crew "food trucks" on hand at the Landmark Atrium
Daily gifts kept shoppers surpirsed for the length of the activation
Paris
03
A delicious invitation brought NYC based chocolatier to Paris for a special invitation goûter
Hand-stamped Vintage envelops
Paris locals
Williamsburg
04
Greg Lamarche hand-painting the store barricade - a first clue to arrival in Williamsburg
Lamarche's work featured into invitations...
...a limited-run hand-silkscreen tote
Ad in Brooklyn magazine
J.Crew bought the ad space to feature a second large-scale installation of Lamarche's work
“Over and Over Again” J.Crew on Film
CREATIVE DIRECTOR + PRESIDENT JENNA LYONS
DESIGN DIRECTORS NAOMI AZUMA, AUGUST HEFFNER
DESIGNERS MOLLY DESMOND HANAH HO, MOLLY DAVIDSON, T. LECLAIRE, DULCI EDGE, TANTIKA TIVORAT
PRINT PRODUCTION KAREN KRIGSMAN
PHOTO BRYAN DERBALLA, CLEMANT PASCAL, CEDRIC BIHR
J.CREW IN HOUSE TEAMLONDON ILLUSTRATION HUGO GUINNESS
LONDON TYPE & MARK EPHEMERA AUGUST HEFFNER
LONDON SHONA HEATH VIDEO RADICAL MEDIA
PARIS CALLIGRAPHY NICOLAS OUCHENIR
PARIS CHOCOLATIER MAST BROTHERS
HONG KONG INSTALLATION CHANDELIER CREATIVE
HONG KONG INVITATION SCRIPT HANAH HO
BROOKLYN ART WORK GREG LAMARCHE
BROOKLYN VIDEO DIRECTOR JAY BUIM, UNIT9 PRODUCTION
BROOKLYN OUTDOOR AD COLOSSAL MEDIA
COLLABORATORS
Message
BRAND DESIGN
Loveseen
BRAND DESIGN
Westholme
BRAND DESIGN
Chava Studio
IDENTITY DESIGN
Alex Mill
ART DIRECTION
• GALLERY
J.Crew
Designed in New York
CAMPAIGN
Sweetgreen
ART DIRECTION
• GALLERY
J.Crew
International
RETAIL MARKETING
P'Jimmies by Alex Mill
CAMPAIGN
J.Crew x New Balance
CAMPAIGN