J.Crew’s first foray into the busy activewear space led by a partnership with New Balance. To put the first collection to the test, we recruited four women with unique movement pursuits and captured them each breaking a sweat.
J.Crew x New Balance
CAMPAIGN
Partnership Lockup
01
J.Crew Catalog
02
Photoshoot
02
Gracie, practicing Muay Thai with her boyfriend (and trainer)
Rachael, Running Outdoors
Taye, SoulCycle Instructor
Taryn, Founder of "The Class"
Content Rollout
03
COLLABORATORSPHOTO JENNIFER LIVINGSTON
STYLING EMILY ESTADELLA
Message
BRAND DESIGN
Loveseen
BRAND DESIGN
Westholme
BRAND DESIGN
Chava Studio
IDENTITY DESIGN
Alex Mill
ART DIRECTION
• GALLERY
J.Crew
Designed in New York
CAMPAIGN
Sweetgreen
ART DIRECTION
• GALLERY
J.Crew
International
RETAIL MARKETING
P'Jimmies by Alex Mill
CAMPAIGN
J.Crew x New Balance
CAMPAIGN