Nose to tail branding included: brand marks, graphic systems, packaging, event guides & collateral, website, and a campaign bringing the new positioning to market.
Westholme
BRAND DESIGN
CAMPAIGN
Brand Book
01
Westhome Word Mark and Nature-Led Lockup
Brand Marks
Station Marks Repeat
Palette
Paper matching
Type direction
Program Packaging
DTC Packaging
Caption Treatment
Website Design
02
Event + Collateral Design
03
Launch Campaign
04
COLLABORATORSBRAND POSITIONING + CREATIVE ALEX HOPSON
GRAPHIC DESIGN JENNIFER LEE, GELSEY MASLANKA
PHOTOGRAPHY GENTL & HYERS
MOTION DP FOOD ANDREW DAVID WATSON
MOTION DP LANDSCAPE EVAN ROBINSON
WEBSITE DEV R/GA APAC
WORDMARK ASSIGNMENT STUDIO
PRODUCTION ADHESIVE&CO
Message
BRAND DESIGN
Loveseen
BRAND DESIGN
Westholme
BRAND DESIGN
Chava Studio
IDENTITY DESIGN
Alex Mill
ART DIRECTION
• GALLERY
J.Crew
Designed in New York
CAMPAIGN
Sweetgreen
ART DIRECTION
• GALLERY
J.Crew
International
RETAIL MARKETING
P'Jimmies by Alex Mill
CAMPAIGN
J.Crew x New Balance
CAMPAIGN